As a Brave Browser fan for over 4 uears, I'm so glad that @brave now has over 101 million monthly active users worldwide across desktop and mobile platforms
They also have a native token called $BAT. And here's what you need to know↓↓↓
■ A COMPREHENSIVE RESEARCH ON BAT
‣ INTRODUCTION:
@BrendanEich is the founder of Basic Attention Token (BAT). He launched the project in 2017 alongside the Brave browser, which he co-founded in 2015.
Brian Bondy: CTO, former Khan Academy engineer.
Yan Zhu: CISO, cryptography expert.
Key Advisors: Includes Zooko Wilcox (Zcash) and Greg Badros (ex-Facebook VP)
Headquartered in San Francisco, the project emphasizes open-source development and transparency reports
1/ How BAT Works
» » User Opt-In: Brave users enable "Brave Rewards" to view opt-in ads that are non-intrusive and privacy-preserving (For example,, no cross-site tracking)
» » Earning BAT: Users receive a share of ad revenue in BAT tokens for their attention, with about 70% of ad spend going directly to users and publishers
» » Spending BAT: Earned tokens can tip content creators on platforms like YouTube, X (Twitter), Twitch, or Reddit; pay for premium Brave features (e.g., VPN, AI assistant Leo)
» » Advertiser Benefits: Brands run targeted campaigns with verifiable, fraud-resistant metrics, paying in BAT for better ROI
2/ Integration with Brave Browser
» » $BAT is the native token of Brave Browser which has over 100 million monthly active users
» » Brave Rewards 3.0 (launched 2025): Introduces multi-chain settlements, exclusive perks, and expanded earning options
» » Ad Network Scale: Supports thousands of campaigns from top brands in 400+ countries, with 1+ million crypto-enabled users and this integration has distributed BAT to millions since 2017
3/ Recent Developments (2025 Focus)
(i) BAT Roadmap 3.0 (announced late 2024, rolling out 2025): Shifts to "on-chain era" with self-custody wallets, e-commerce BAT payments, and creator tools like crypto domains
(ii) Brave Rewards Upgrades: New Offer Wall, quests, and surveys boosting user earnings
(iii) Community Engagement: Active X presence with themed GM posts (e.g., Cyberpunk art this week) and events like Pudgy Party games. Season 5 of BAT Ambassadors emphasizes Brave's privacy mission
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Overall, Basic Attention Token (BAT) stands as a resilient cornerstone of privacy-focused digital advertising, powering Brave Browser's ecosystem with over 100 million (approximately )monthly users.
Lots of credit to: @taxninja and @lukemulks




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