joe👑(💥)
joe👑(💥)
JUP+2.72%
If your product positioning is fuzzy, your marketing will only further spread that fuzziness faster. Look at the winners this cycle; •“The restaking protocol.” (@ether_fi ) •“The DEX aggregator.” (@JupiterExchange ) •“The yield trading protocol.” (@pendle_fi ) In one sentence. >No confusion From there, you pretty much have narratives stacked. Now compare that to the dozens of teams describing themselves as, “Revolutionizing financial infrastructure through decentralized liquidity primitives that unlock a new era of composability…”😅 Nobody will remember. Nobody will care. Clarity is an underrated alpha, >> It’s what makes “marketing” work. Check if your project isn’t sticking, don’t blame the KOLs. Ask yourself, can I pitch this to a total newbie in 10 seconds and get them interested💁‍♂️ Because in crypto, attention spans are brutally short. And the clearer you are, the further and more effectively your message travels.
Abhi
Abhi
most teams don’t have a marketing problem they have a clarity problem if you can’t explain what you’re building in one sentence, no one else will
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