The Leap of Faith in a Thesis
People always ask how I made life-changing gains with $PEPECOIN.
They assume that I had secret alpha. That I timed it perfectly.
The truth is I didn't and I didn't need to.
In 2021, I first started buying at $0.20. Then I bought more at $0.10. I kept DCA-ing throughout 2022, and then the FTX collapse happened so I bought more.
Around April 2022 after the ERC-20 bridge, I bought from $0.03 - 0.25. And across 2023 between $0.01 - 0.04.
One of my favorite trades was a buy for $257 that turned into $159K at ATH.
Needless to say, I hold quite a bit of $PEPECOIN.
This is a story about conviction over precision.
I had a macro thesis:
- Bitcoin's global adoption was still in its early innings
- Memecoins tend to follow Bitcoin and they can deliver outsized gains at peak euphoria (as observed with DOGE)
- I needed to have a memecoin position
- People who get shaken out during the bloodiest parts of the crypto cycle are usually the ones closest to the inflection point
I stopped trying to time the top and I started getting serious about holding at the bottom.
When everything black-swanned in 2022... FTX, NFTs, general crypto sentiment, I kept asking one question:
What will still be here when the smoke clears?
The answer I kept coming up with was PepeCoin.
Not $PEPE, the imitation.
I'm talking about $PEPECOIN, the original Pepe memecoin.
There were a handful of others too, but what drew me to PepeCoin was that it represented something rare in crypto. It was a memecoin with roots. It had history and a story.
By the time I found it, it had been through multiple cycles, a name change, and community turnover. It was battle-tested.
The trading strategy that worked wasn't sexy.
I kept building my position, averaging in as the price dropped. Detaching from the daily PnL of my portfolio, knowing my thesis remained intact.
That last part is key because staring at red numbers every day will crush your conviction faster than any drawdown ever will.
Instead, I focused on:
- Big picture
- Lowering my cost basis
- Trusting the broader cycle
You won't catch every move. You won't perfectly time every rotation. The point is to stay in the game long enough to benefit when your thesis proves out.
And with $PEPECOIN, that's what happened.
We're back in chop mode now with $PEPECOIN, but the community is rallying to make noise, and some special players are paying attention.
And just like last time, the question becomes:
Do you believe it's over? Or do you believe this is a great setup?
Because if Bitcoin continues to push further into all time highs, Ethereum follows, and we're going to see memecoins roar again.
Most people quit before the reward. They forget that actions resulting in generational wealth rarely look like genius in the moment.
I had belief in my thesis and that's the real alpha.
What's your thesis?
Find your conviction, then make your move.
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